Redken just recently released the renovated Color Gels Permanent Haircolor line. I got to work with it on a mannequin in January at the last Redken Artist Connection in Austin and was very pleased. There is a slightly bit more creamier consistency with the change of developers that’s really nice. Before we start talking about the new technology, lets tell a little bit about the history of Color Gels and where they fit in a colorists pallet. Just for some clarity permanent haircolor in the Redken world means the color can lighten hair, and deposit color in one process. It also means that color is going to cover gray hair like a champ.
So Gels was Redken’s very first permanent haircolor line. It was designed to have a European finish; which means rich, saturated and opaque compared to multidimensional. Now some may think that means lack of shine but its actually very shiny. It has a nice surface to bounce light off of, think like a bar of dark chocolate. Gels is also known for its superior gray coverage. It’s a liquid based color so it can really saturate the hair in crucial areas. Now I’ll be honest it also used to be quite high in ammonia, if you really needed a morning pick me up in the salon you could just crack open a bottle of gels. Now with the new formula the chemists at Redken have significantly lowered the ammonia content while maintaining the superior gray coverage.
Ammonia is very common in permanent haircolor, you always have to have some sort of alkalizing agent to lighten or “lift” the hair. With this little bit of ammonia, Color Gels does really well with fine or oily hair. It will actually help to stiffen the hair cuticle a little bit for more volume. With the new Gels formula Redken has also added and intesified their reds, coppers, and red violets. Gels offers a wide selection of ash shades to choose from when cooling down those warm blonde tones.