In this blog series about the 5 Senses of Beauty, we have discussed: Touch, Smell, and Hearing so far. Next up is Sight, which we need in order to appreciate the final product after our services.
What works well for me in the salon is to have a common vision of the final result that my guest wants, and of what I suggest and is obtainable. If we don’t have that same vision, one or the other is going to be really disappointed and possibly upset! The most obvious and easiest way to achieve this is by using visuals, such as pictures, mirror, and even sometimes swatches. Yes, I said swatches. I am not opposed to show my clients a page out of the swatch book to show an example of the color result or for comparison, NOT to let them choose a shade, or see how many shades we have in the book.
The worst thing to do would be to use verbal descriptors and go with it. A medium blonde to you may be different than what your guest might have in mind for that. Make sure what you consider cutting off an inch, is the same inch as our guests perception. Any possible way to both be on the same track is the goal here. Giving them a vision of the budget or cost would also help alleviate surprises or conflicts later on.
As we go through our consultation, or during the service, we need to be aware of our guests nonverbal communication, such as body language. Any hesitation, such as avoiding eye contact, touching the hair excessively, shuffling around in the chair, etc, is important to keep an eye out for, so you can comfort and guide them along the journey. Habits such as tucking hair behind the ear, twiddling (yes, thats a real word!), or brushing the hair back with hands, are also cues as to what look might be appropriate with that habit. For example, if I notice my guest is tucking her hair behind her ear and she wants a bob, I would cut the front slightly longer so when she tucks the hair, it would sit nice and square instead of shorter.
Being in the Beauty Industry, its quite important to look the part. We need to be paying attention to trends, not only in hair, skin, and nails, but fashion as well. Our guests come to us for professional advice, and if we don’t look the part, why would they ask us for advice? Every salon and spa may or may not have a dress code and flavor that they want to portray. Within that playground, make sure that you feel and look comfortable, and with your unique style.
For those of us blessed to have the gift of sight, it is such a pleasure to take in the unique beauty and style of each and every guest. It’s our job to always be mindful of the perception and visual aspect of their experience in the salon and spa. Eyes are everywhere, and its the small things that make a lasting impression.
With much Love,