Last blog, we discussed the 1st of 5 senses of beauty, Touch. We know that incorporating as many of these senses creates a longer lasting impression. This time lets move on to another one the senses that affect our industry majorly, Smell.
Have you ever bought Shampoo, Conditioner, Styling Products, or Skincare just because of the fragrance? Or at least thought about buying it? If you answered yes, you are not alone. Most of my guests in the chair/shampoo bowl ask or comment on the scent of the products that I’m using. When they comment on it, 9 out of 10 times they like or love the scent, and are willing buy if the product also performs.
Smell is one of those things that are relative to the person. Some might find the scent pleasant, while others might find it offensive. There are many reasons why salons typically carry more than 1 line of products. If a guest doesn’t like the scent of a hairspray from one brand, you could offer another hairspray from a different brand and scent. Performance and weight also differs between brands. Just because you like the scent of your products, don’t assume that others will love the same scent. Make sure you are communicating with your guests.
In our salon, we use a color line that does not use ammonia as the alkaline source, hence it improves the scent of the chemicals. This becomes a much more pleasant experience for both the stylist and guest. Of course the scent doesn’t affect the final result, but it makes a difference when trying to hit all 5 senses to make that lasting impression. Perms, Straightening, Keratin treatments, also may have had some improvements in scent, but has nothing major in the recent years. Maybe someday soon.
With much love,