The 5 Senses of Beauty

We’re probably all familiar with the 5 senses that humans have; touch, smell, sight, hear, and taste. What do these senses have to do with our industry, and how can this change how we operate behind the chair? In the next blog series, we will explore how these senses relate and affect the Beauty Industry.

Touch

Our industry is one of the last ones to be able to touch our guests without gloves, especially after the Covid Pandemic. THIS is really important to us, because touching another human being creates a connection that can’t be created through gloves or tools.

Shampooing and Massages

It’s not uncommon that a guest in the shampoo bowl melts into the chair/table during a shampoo or massage during a spa treatment. I use a method I learned while living in NYC from a Japanese Salon. My head massage while the conditioner sits is a signature, and much requested at the salon. Just yesterday, I had a guest that I didn’t get to shampoo last appointment due to how busy it was, and she was so ecstatic that I was able to shampoo her this time. Is it about getting the hair clean, or is it about making sure they enjoy the experience and even look forward to for next time? These experiences make a huge difference.

Confidence

Whether its a shampoo, massage, chemical application, combing, blowdrying, etc, our guests can feel the confidence you have in what you do. It could be the shaky hands, unnecessary repeated combing because of unsureness, the tension on the hair, or how you manipulate your shears. Whatever it is, the touch can give our guests a sense of how much confidence you have in your craft. That means continual practice and growth is crucial in a successful career.

What can you do to elevate their experience using TOUCH?

With much love,

Ty Isobe